endura sports (website)

PRESS RELEASE – March 12th 2014, Melbourne Australia

AJ TRi is thrilled to announce two-time iron-distance champion Jimmy Johnsen will partner with Endura Sports Nutrition.

Endura Sports Nutrition is one of the leaders in sports nutrition globally. With headquarters and production coming out of Queensland, Australia, the partnership just made sense to the now Australian based Dane.

“I wanted to partner with Endura because their products are of a superior quality. I like that they manufacture everything here in Australia which means I know where the products come from, where they are made and I can trust what I am putting into my body.”


Johnsen, at 35 years of age, understands every athlete at the top is looking to find the smallest of advantages and improvements which was the catalyst for his move to Endura.


“I first met Jason from Endura a couple of years ago at a race and have built a great relationship with him and his team since then. Having worked with another nutrition brand for most of my career, I had been hesitant to try out something new. But it’s all about finding any improvement you can.

Jason is so passionate about Endura’s products and thoroughly believed they would work well for me, help me take things to another level. I took the opportunity to test out Endura products for a few weeks of solid training and I haven’t looked back.”


Jason Stephenson, Endura National Manager shares Johnsen’s sentiment

“I have watched Jimmy compete on the Ironman circuit both here in Australia in recent years and also at the World Championship in Kona 2013. I’ve always found Jimmy to be a very professional, honest and hard working athlete and we are delighted to partner with Jimmy as his Sports Nutrition sponsor. “


Johnsen joins a team of world class athletes who choose Endura, including Ironman legend Jason Shortis, Tim Berkel, surf Ironman Caine & Shannon Eckstein and Surfer Joel Parkinson.


The benefits are already evident for Johnsen.

“Since using Endura Optimizer, I no longer get hunger slumps when out on those big training rides. And with it being low GI I have a steady energy release and don’t have the highs and lows that I used too.

For me the flavours of the Optimizer are not as strong so I don’t get tired of having it, and can consume the correct amount. When in a big block of training or a big day, we have to consume so many calories through liquid that if the flavours aren’t nice or are too strong or sweet it makes it very difficult to get it down. I have had no issue with this since using Endura.”


About Endura Sport Nutrition

Endura manufacture their products in their very own GMP accredited facility at Northgate QLD making them safe for athletic consumption. Endura, as a company have invested $25 Million into this manufacturing facility, and do not share manufacturing lines with pharmaceutical companies or risk cross contamination making Endura products totally safe for the serious athlete.


You can view our corporate website and brands plus manufacturing tour also on website- www.healthworld.com.au
Check out the full range of Endura products on www.endura.com.au


To follow Jimmy check out www.jimmyjohnsen.com

Like on Facebook here

Follow on Twitter here


Jimmy’s next race will be the Ironman Asia/Pacific Championships at Ironman Melbourne on March 23rd